Uppsala University

Dear families,

We are a group of Master'sstudents from Uppsala University researching dessert preferences in Swedish households. Through this survey, we are aiming to gain insights on brand preferences, brand associations and factors influencing the buying behaviour in regards to dessert ice cream.

For our research, we are focusing on participants between the age of 30-54 with children. Filling out the survey will take approximately between 3-5 minutes.